War has made Ukrainian wine ‘more visible’
The Drinks Business profiles the transformation of Ukraine’s wine industry under wartime conditions, with Svitlana Tsybak as the lead voice — speaking as CEO of Beykush Winery and head of the Ukrainian Craft Winemakers Association. Tsybak describes a dual reality: domestically, there is constant uncertainty, damaged infrastructure, declining consumption, and operations carried out through air raid alerts and power outages. On export markets, however, the situation is “surprisingly positive” — international interest in Ukrainian wines has grown significantly since 2022, with importers, journalists, and sommeliers increasingly drawn to indigenous varieties and a modern winemaking style. “The war, paradoxically, has made Ukraine more visible on the global wine map,” Tsybak concludes.
